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Members***p content Keeping customers close: simple strategies to drive retention Read more |
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Members***p content Being customer-obsessed at a product first organization - Read more - Members-only |
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Members***p content How to incorporate the voice of the customer into your product marketing strategy - Read more - Members-only |
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Podcasts Product marketing insider [podcast]: Melanie Linehan WeTransfer’s PMM Melanie Linehan discusses her top tips for aspiring PMMs, the three most important traits for a successful career in the industry, and tons more.... |
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Messaging & Positioning 4 strategies for maintaining cross-functional alignment beyond the product launch Establis***ng a link between marketing, sales, and the product team is hard enough. But for the work you do in that regard to really pay off in the long term, you need to keep those connections current over long periods of time.... |
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Product Marketing Addressing and acting upon customer needs Giving customers what they want and need is an essential part of product marketing. Check out our insights on how to identify and act upon customer needs.... |
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Members***p content Being customer-obsessed at a product first organization It’s the old adage of business: never neglect your customer; it’s a one-way, non-stop route to oblivion. Tamara Niesen, Head of Product Marketing at Shopify Plus, spilled the beans on how to become customer- obsessed at a product-first organization... |
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Product Marketing How to find a job in the Covid-19 era: everything’s changed but nothing has changed Being out of work is no joke at any time but it's especially challenging right now. In my blog, I discuss how you can approach your job search and why the power of your network is your net worth.... |
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Product Marketing Confessions of a (product) marketer in the time of COVID-19 "I haven’t read “Love in the Time of Cholera” but I wanted to use a part of that t**le for this post — like most of us have been doing. I think it’s quite safe to a***ume that no other book t**le has been modified to fit the current situation like this one."... |
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Webinars Top 5 myths of compet**ive intelligence and how to break through the noise [webinar] Our world is changing rapidly. Across industries and markets, there are s***fts beyond our control, some we might not even know about. Not having the right information can be detrimental to your best laid plans.... |
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Trending Questions Product marketing questions week #43 This week, we delivered more product marketing material, including an eBook: an intro to OKRs. Download your copy and check out our weekly round-up here.... |
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Podcasts Product marketing life [podcast]: Irina Adriana Barbu We got together with Shopify’s Product Marketing Lead, Irina Adriana Barbu, and picked her brains about everything from the importance of learning to say ‘no’ and context s***fting, to her advice on what to do when you feel overwhelmed, and what challenges PMMs might face in the future.... |
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Product Marketing Reviewing and refining your product marketing efforts Looking for opportunities outside of new products and features to make improvements and win more customers? Here are a whole load of areas to review and refine.... |
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Members***p content Keeping customers close: simple strategies to drive retention In the uber-compet**ive world of business, there’s no doubting attracting customers can be tough. But the real challenge lies in retaining your client base, and keeping them out the clutches of your compet**ors.... |
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Customer & Market Research How to make NPS an essential experience metric in B2B Since the introduction of the NPS there’s a constant debate is it good, or is it bad, even worth nothing? And to be honest, I understand both points of views, moreover, I completely understand why it has a bad rep.... |
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